Senior Copywriter

• Standout Work and KPIs
  - Wrote content for a digital-catalog and a supporting marketing campaign that generated $4.9M in revenue and increased average order value by 29%
  - Directed a cross-functional project that tripled previous work output while reducing time spent by 30%
  - Generated $2M in sales opportunities by planning and writing content for a sales outreach campaign that drove a 317% increase in orders and a 45% increase in average order value compared to campaign benchmarks
  - Concepted and wrote an abandoned cart email flow that improved click rates, order rates, and average order value versus the existing flow
  - Boosted site traffic and improved organic search rankings by researching and authoring 81 SEO optimized blog posts

• Team Leadership

  -Led the development of two junior copywriters by managing assignments, proofing work, and mentoring marketing strategies
  -Improved team efficiency and brand consistency across all levels by writing and maintaining SOPs, content repositories, and templates

• Cross-Functional Collaboration

  -Delivered the most successful sales outreach campaign in company history by forging powerful working relationships and improving project processes leading to dramatically improved cross-functional project outputs
  -Established a cross-functional partnership with the merchandising team that allowed for a large increase in the number of executed projects and the opportunity to pursue new business initiatives