Featured Projects
Big projects with big results. Here are some of my highest-performing projects from my time at Custom Ink.
2024 Holiday
Gift Guide
Campaign
Custom Ink’s first digital catalog was featured on the homepage as well as marketing and sales collateral. This wildly successful campaign generated $4.9 million in directly attributable incremental sales over 12-weeks and drove an additional +3% engagement vs. baseline to all holiday collateral, yielding substantially more downstream value
Saved Design
Follow Up
Email Cadence
By reimagining the content strategy for this triggered email cadence, I was able to better drive customers back to the site to complete their orders.
The new emails drove a 5% lift in opens and 8% in orders for business customers and had a 6% lift in AOV and a 20% decrease in unsubscribes for College and K-12 customers compared to the existing flow.
Sales
Outreach
Campaign
I provided a content strategy and outline that allowed our sales team’s outreach campaign to outperform existing order benchmarks by 317%.
In working with Custom Ink’s merchandising team, I identified an opportunity to update the process for how new product descriptions were being written.
I used data analysis and AI integration to develop a new process that led to a 320% increase in the number of products added to the site and a 30% decrease in the time taken to write product descriptions each month.