Saved Design
Follow Up
Email Cadence Refresh
Saved Design Follow Up (SDFU) Emails are basically a form of abandoned cart emails, encouraging Custom Ink customers who saved a design on our site but did not proceed with an order.
In order to refresh this email cadence, I developed the content strategy and wrote copy for 10 emails that are sent over the course of 42 days which improved open rates, orders, revenue per send, and average order value compared to the existing flow.
Project Highlights
Based on the idea that the further out from creating a cart a customer gets, the further back up the customer journey funnel they travel, this cadence strategically timed a series of Custom Ink value props to address customer objections across key points of the funnel. By splitting the messaging into 10 separate emails it also allowed the marketing team to collect data on which emails performed the best and tweak the order of the sends to maximize results.
The emails were sent to 80k recipients over four months and resulted in:
5% lift in open rates
12% lift in orders
6% lift in average order value
7% lift in revenue per send
20% fewer unsubscribes
Subject Line
Get your “Soaring Hawks XC 24” design fast
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Standard, rush, and super rush delivery available
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We’re here to help with your “Soaring Hawks XC 24” design
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We’ve got your back every step of the way
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There’s no better look for your “Soaring Hawks XC 24” design
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Custom Ink knows custom products
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Save on your “Soaring Hawks XC 24” design
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Find great products for any budget
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Easily order your “Soaring Hawks XC 24” design
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We’ve got tools designed for you
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Your “Soaring Hawks XC 24” design is impressive
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Share it with your fans
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Clients and team members will love your “Soaring Hawks XC 24” design
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Place your order today
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Remember your “Soaring Hawks XC 24” design?
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Now’s the perfect time to order
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We’ve got new products for your “Soaring Hawks XC 24” design
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Explore what’s new
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Your “Soaring Hawks XC 24” design in 3 steps
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See how easy it is to order
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