2024 Holiday Gift Guide

Custom Ink’s first-ever digital product catalog exceeded all expectations to become the highlight of the holiday season.

Across this highly successful campaign, the guide generated $4.9 million in directly attributable incremental sales and increased average order value by 29% compared to the prior year’s campaign.

The cover of a digital product catalog meant to help customers select custom products as holiday gifts for 2024.

Read the Guide

Campaign Highlights

As the first product catalog in over five years, the Holiday Gift Guide was a project the merchandise team was hungry to get into market. Using the content outline developed by our Director of Content, I crafted copy that informed customers while turning a twinkle of holiday spirit into a bright shining star.

The guide was included in marketing emails, paid social media ads on Facebook and Instagram, sales emails as part of a seasonal outreach campaign, and on the Custom Ink homepage.

Nine marketing emails were sent over the course of the three month campaign, generating $4.2m with 3,300 orders placed and an average order value of $1,074.
Paid ads on Facebook and Instagram drove a 168% lift in product page views versus our benchmark ads and drove an additional $790k in reported revenue.
A Seasonal Sales Outreach campaign generated $875k in opportunities and led to a 3% lift in sales for products featured in the Holiday Gift Guide.
Guests spent over 41 seconds on average reading the guide.
The success of the guide led to two additional digital product catalogs being requested and produced in the following month.