Site Product Descriptions
Revamp

Using SEO, customer research, and a custom AI, I established a new process and format for writing product descriptions that improved efficiency, accuracy, and readability.

This new approach led to a 320% increase in the number of products we added to the site while reducing time spent writing product descriptions by 30%.

After identifying that many of the Custom Ink site’s product descriptions contained spelling or grammatical errors, I reached out to our merchandise team to seek out a solution. This ultimately led to me taking ownership of providing new product descriptions for the site. Over the course of 18 months, I made the following improvements:

Implemented SEO to improve search rankings for individual products
Increased the average number of monthly product adds by 320% from 51.6 to 143.3.
Developed a template using AI that decreased monthly work time dedicated to product descriptions by 30%, from 24 to 17 hours.
Added $2M additional value in products, increasing the total number of added products by 1,000 in 2024 versus 2023

Project Highlights

Implementing AI

AI is the future, whether we like it or not. By utilizing chatGPT’s custom GPT function and my skill with writing prompts, I was able to get chatGPT to provide a rough draft of an entire month’s worth of product descriptions by simply feeding it the product name and a link to the supplier site. In addition I:

Curated and maintained an ongoing prompt doc, updating it with new rules periodically to refine the GPT’s outputs.
Proofed and edited descriptions to ensure accuracy and add a human touch.
Offloaded 80% of the work to the AI assistant, freeing myself up for larger projects.